About Fiesta Toy

Fiesta, founded in 1972, is a leading manufacturer and distributor of plush toys. Fiesta’s story began in California on the Santa Monica Pier, where they provided amusement plush for the amusement games and concessions. The company has since evolved to become a premier plush toy company with distribution channels that include major toy and gift retailers, some of the largest amusement and entertainment venues in the United States, destination locations, zoos, aquariums, specialty retailers, as well as grocery and drug store chains.

Fiesta not only offers quality but competitive pricing, earning the reputation of being a trusted source and resource partner in the manufacture of branded, private label, custom, and licensed plush. It takes pride in knowing that some of the largest companies, retailers, and entertainment venues in America are comfortable putting their brand name on a Fiesta product. These companies include Disney, Chuck E. Cheese, Knott’s Berry Farm, Cracker Barrel, Great Wolf Lodge, Walgreens, American Greetings, Marshall Retail Management, Ross, Marshall’s and TJ Maxx, Sea World, Hershey Park, Dave & Buster’s, Schlitterbahn Waterparks, Universal Studios, Legoland, Cedar Fair, and Six Flags.

In addition to sales representatives all over the United States, we have an in-house product development and sales team. They have work experience from Mattel, Hasbro, Disney, Ace Novelty, Manley Toy, Play By Play, and Nanco, to name a few.

Everyday Fiesta is striving to meet the needs of our customers and the final consumers, we are working non-stop to come up with the plush that everyone wants to take home while still sticking to our Promise… Quality, Value & Service Since 1972.